Grok: what it is, what it costs, and who it suits (2026)
Grok is xAI's AI assistant. It's built into X (formerly Twitter) and has its own apps.
Research-based, not tested. Written from official pages and help docs (last checked Oct 15, 2026). We haven't run our own tests of this yet, so treat it as an explainer, not a verdict. How we test
In one sentence
An assistant with live web and X search for breaking news, plus image and short-video generation.
Latest models (last checked Oct 15, 2026)
Current flagship: Grok 4.7 (Sep 21, 2026).
- Sep 21, 2026: Grok 4.7, xAI's flagship for coding, agents and knowledge work (500K context) (xAI)
Free vs paid (as of Oct 2026)
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Daily access to Grok |
| X Subscription Plus | $8/month ($80/year) | More Grok usage plus X perks (checkmark, fewer ads) |
| X Subscription Premium | $30/month ($300/year) | Includes SuperGrok benefits; 4x Plus usage |
| Super / Ultra | $100 / $200 per month | 15x / 50x Plus usage |
Free option: Free to try on grok.com and in the iPhone and Android apps, with daily limits.
What it's good at
- Live search of the web and X for what's happening now
- Grok Imagine: images, and videos up to 15 seconds
- Multi-agent mode for hard questions (paid)
Keep in mind
- Plans are bundled with X; older SuperGrok plans still exist for current subscribers, which can be confusing
- Answers drawing on X posts can reflect what's trending, not what's true
Where you'll find it
- grok.com, plus the iPhone and Android apps
- The Grok tab inside X
- The xAI API for developers (billed separately)
Last checked Oct 15, 2026. Model names change fast. Names and prices here are as of Oct 2026 and come from the sources at the bottom of the page.
See also: AI models explained · Which AI model should I use? · Best free AI models
Sources
- xAI: Grok: last checked Oct 15, 2026
- xAI docs: X Subscription pricing: last checked Oct 15, 2026
- SuperGrok.info: Grok models (third-party): last checked Oct 15, 2026
- xAI: Grok 4.7 (Sep 21, 2026): last checked Oct 15, 2026
Prices and plans change often. Always confirm on the official site before you buy.
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