1/7 What will you use it for most?
2/7 How much do you want to spend?
3/7 Do you already live in Google apps (Gmail, Docs, Android)?
4/7 Do you want to make pictures or short videos?
5/7 How do you feel about privacy?
6/7 How comfortable are you with tech?
7/7 Do you want to talk to it out loud?

How we scored this (Oct 15, 2026): each answer adds points to assistants whose model pages list that strength, for example image creation, Google app integration, live X search, a European maker, or free downloadable models. Facts and prices come from those pages, last checked Oct 15, 2026. This is a starting point, not a test result: we haven’t hands-on tested every assistant. Ties go to the assistant with the more generous free plan.