Quick verdict (research-based: we haven't tested it hands-on yet)
Good fit if: you run a business site, blog or agency and want one place for keyword research, rank tracking, site audits and competitor research.
Maybe skip if: you're a hobbyist or just curious. Paid plans start at $139/month, and the free account is very limited.
Try Semrush free →
What Semrush does, in plain English
- Keyword research: what people type into Google, and roughly how many people search for it.
- Rank tracking: where your pages show up in Google for the keywords you care about.
- Site Audit: checks your site for technical problems (broken links, slow pages and so on).
- Competitor research: what keywords and pages bring traffic to other sites.
- AI visibility (on the "Semrush One" plans): tracks how your brand shows up in AI answers from Google, ChatGPT, Perplexity and Gemini, according to Semrush.
Plans and prices (USD, as of Oct 2026)
| Plan | Monthly | Billed yearly (per month) | Highlights (per Semrush) |
|---|---|---|---|
| Free | $0 | n/a | 10 analytics requests a day, 1 project, 10 tracked keywords |
| SEO (SEO Toolkit "Pro") | $139–$139.95 | $117.33 | 5 websites, 500 tracked keywords; SEO only |
| Starter (SEO + AI Search) | $199 | $165.17 | Adds AI visibility: 50 prompts tracked daily, 1 brand domain |
| Pro+ (SEO + AI Search) | $299 | $248.17 | 15 websites, 1,500 keywords, historical data, content tools, 100 prompts/day |
| Advanced (SEO + AI Search) | $549 | $455.67 | 40 websites, 5,000 keywords, Share of Voice, API, 200 prompts/day |
| Enterprise | Custom pricing | For big multi-brand teams | |
Yearly plans are paid upfront. Each plan includes one user; extra users start at $45/month on SEO plans. Semrush's own pages show the SEO plan as both $139 and $139.95 (exact price not verified). Semrush mentions a free trial, but we haven't confirmed its length or terms (not verified). Prices change often; check Semrush's pricing page before buying.
Is it beginner-friendly?
Semrush has a lot of tools, and that can feel overwhelming at first. A beginner who only wants to know "what should I write about?" may get more value from a cheaper, simpler tool. If you're serious about growing a site with Google traffic, it's one of the best-known names in the field.
Pros
- Covers keywords, ranks, audits and competitors in one place
- Newer plans add AI-answer tracking
- Free account lets you peek before paying
Cons
- Expensive for individuals
- Extra users and toolkits cost more
- Lots of features to learn
Last checked Oct 15, 2026. We'll update this page when we test Semrush hands-on.
Sources
- Semrush: Subscription plans & toolkits (KB), checked Oct 15, 2026: last checked Oct 2026
- Semrush: Semrush One vs SEO Toolkit (KB), checked Oct 15, 2026: last checked Oct 2026
- Semrush blog: Semrush vs Semrush for Enterprise, checked Oct 15, 2026: last checked Oct 2026
- Semrush pricing page: last checked Oct 2026
Prices and plans change often. Always confirm on the official site before you buy.